Treo necklace

BRAND

Ferja Atelier is a brand that combines traditional craftsmanship with modern technology, creating jewelry with unique, organic forms. The creation process is based on an unconventional jewelry technique that involves melting silver directly on the jeweler’s bench. As a result, the models produced are one-of-a-kind and incorporate an element of randomness. The founder, fascinated by the possibilities of artificial intelligence, whose unpredictability somewhat mirrors the spontaneity of nature, decided to make it an integral part of the brand. She uses AI to generate models, music, and video materials.

The brand was established by Ewa Nowak, an award-winning designer, artist, and co-founder of the design studio NOMA. Ewa Nowak’s interest in jewelry began with the Incognito project (2019) — a mask designed to protect against facial recognition algorithms, which gained international acclaim. This project, exhibited in prestigious museums and galleries worldwide, continues to attract significant interest. Ewa is currently developing the brand, exploring the possibilities of integrating AI with traditional jewelry techniques.